With the opening of new Sergio Rossi stores for men all around the world, in a joint venture with Wallpaper* magazine, creating a new environment, a new language of style and local cultural heritage, the ultimate taste of travel experience. It is also a way to get prominent interior designers from each country known to the general public through the boutiques of the italian brand. Younes Duret totally conceived the 22 sq meters corner shop of Casablanca for the luxurious italian shoemaker. It is a sculptural tribute to modern design and tradition as it is respectfully inspired by traditional moroccan ornamentation – the Art of zellige – (moroccan tiles) in order to combine in 3D the elements of Sergio Rossi’s vision: authentic design, exclusive colors, and craftsmanship.
Display rack in melamine, 1850 pieces put together by hand.
Galerie Lafayette, Morocco Mall – Casablanca