Designer & Associate
Younes Duret is an engineer who graduated cum laude in Industrial Design from the prestigious ENSCI-Les ateliers* school of Paris. He is the only designer in Morocco mastering literally all aspects of design (product design, graphic design, interior design) and the manufacturing constrains linked to mass production. Since his career began, his creative work took a groundbreaking direction towards multiculturalism, from where he originated, calling himself a ‘product’ of it. Always witnessing our times with a deeper vision enlightened by the values he acquired through both his countries of origin, france and Morocco, watching the real world and nurtured by his personal experience, he sees design like a search based on the learning from the other and the elsewhere. Through this approach, he also seeks to define new aesthetics for the Arab world. A humorous rebel against inertia, his observations of daily life codes and his questioning of obvious facts make his methodology. He then reinterprets them and offers us a new outlook on reality.
This is how, with such original inspiration, he has signed creative and interior design projects with his sister Mia since 2006 which won public acclaim, that can be qualified as pertinent as well as impertinent. Recognized internationally with the Zelli bookcase, his field of expression is broad, ranging from the food industry (Bodor), the steel industry (Mafoder), solar (Toiture Solaire) to luxury hotels (Grâce Hotel Marrakech), handicraft (development program of inlay work on metal for the city of Meknes), contemporary art (the Chamooo Theory), projects of interior design (Azar, Sergio Rossi, Fine Lalla), graphic design (NessRadio, Design Maroc), artistic collaboration (Komy) or business ventures editing furniture (Souk’na)… This experience around a language of innovation was developed along the years and has committed Younes Duret to projects requiring his presence and participation more and more, nationally or internationally, especially in arab countries during major events and conferences on Art and Design.(Abu Dhabi Art Fair, Tasmeem Lab Doha, TEDx Rabat, Nuqat DXB Dubai…) Analyzing the aesthetics of the Arab world of the 21st century, integrating different cultures and countries, defining a style combining the east and the west is for this design devil, an every day assignment.
* Created in 1982 under the patronage of Jean Prouvé and Charlotte Perriand, the ENSCI-les ateliers school, Ecole nationale supérieure de creation industrielle, is the first national graduate school of industrial design & creation in France. A public school for commercial and industrial purposes under the supervision of the Ministry of Culture and Communication, was ranked as the best school of design in the world by Red Dot Design in 2011 and the best school of design in France by the publication L’Etudiant (France)in 2012.